The Joya Effect

Joya - Bliss for your back

At Joya, we firmly believe that back problems should not restrict anyone's daily walk. Today, modern people walk mainly on hard industrial floors like concrete and asphalt and often wear shoes that limit walking and standing. 

Healthy walk due to suitable shoes

Joya shoes support the natural movement process and encourage active walking. Joya shoes also promote healthy posture, which provides relief to the back and joints and can also reduce and prevent back and joint pain.

The effect of Joya

The positive effect of soft, elastic sole on the musculoskeletal system is proven in many studies and has been used in physiotherapy for a long time. Joya has developed a shoe technology that utilises this principle and enables a healthy, muscularly active form of walking and standing throughout the day. The soft and springing material of the Joya sole transforms a hard and flat floor into a soft, elastic surface. This increasingly activates small support and stability muscles again, which can remove stress from the joints and the spinal column. Plus, “micro movements” support the activity of the foot, calf, and leg muscles, which enable active walking and standing.


The Shoe Benefits

Today, a modern person walks mainly on hard industrial floors like concrete and asphalt and often wears shoes that limit walking and standing. The painful result: This puts a heavy burden on health services across the globe due to painful conditions and the resulting need for treatment of the locomotor system.

Joya offers a unique walking sensation. The difference from other shoes is clear from the very first step. The soft feeling sets new standards in the area of comfortable footwear - this shoe combines fashionable designs and comfort. Joya has developed different sole technologies to meet the most diverse customer needs.

After a thorough examination, the entire Joya range was rated by the AGR (Aktion Gesunder Rücken e.V.) as especially back-friendly in 2016, and it even received the coveted AGR seal of quality. The seal of approval, which the AGR developed together with the two largest German back school associations, serves as the optimum guide for consumers when buying ergonomic products. Thanks to the strict testing criteria and a committee consisting of proven medical experts, the AGR quality seal enjoys a high level of acceptance in the medical community.

Numerous customers confirm the positive effects it has on their body. Here are some Joya experiences: