Joya, the Swiss feel-good shoe, is based in the picturesque municipality of Roggwil, by lovely Lake Constance. Behind the idea for Joya are two young, innovative entrepreneurs. Karl Müller comes from a family whose Masai barefoot technology (MBT) once revolutionized the shoe market. Claudio Minder made a name for himself in the Swiss media as a presenter and media expert. The two have a clear vision: "We want to give our customers a shoe that sets new standards in the comfort sector when it comes to walking sensation and health benefits."